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Introducing RUBL — Sales on Autopilot

RUBL is our revenue intelligence platform that unifies CRM, AI marketing, and automated product demos. Here's what it does and why we built it.

Ermars Castar
Ermars Castar
CTO, Fludigo
28 March 2026332 WORDS·2 MIN READ
A magazine-cover portrait of the RUBL launch — the rubl wordmark on a vivid blue block, set on a warm cream panel framed by a clean Fludigo white margin, with three small product-module markers connected by a thin amber thread underneath.

Why Another Revenue Tool?

Because, as far as I can tell, none of them talk to each other.

Your CRM tracks contacts. Your marketing tool sends emails. Your demo tool records calls. And you — the human — spend half your day copying data between them. We've built more of those Zapier bridges than I'd care to admit.

Our CEO had a line we ended up building the product around:

"The best CRM is the one your reps never have to open, because it already knows."

RUBL connects the revenue pipeline into one platform. No more tab-switching. No more manual data entry. No more "I forgot to update the CRM."

Three Products, One System

RUBL CRM

Auto-captures every sales interaction — emails, calls, meetings. Extracts contacts, surfaces intent signals, and updates your pipeline without you lifting a finger. We tested this against the version where humans are responsible for updating it. The humans lost.

RUBL Studio

Our AI marketing engine. Generates campaign content, personalises outreach at scale, and runs follow-up sequences across email, WhatsApp, and SMS. One dashboard, every channel. It's the module I worry about least, which probably means I should worry about it more.

RUBL Showcase

AI-powered product demos that run 24/7. Prospects get a personalised walkthrough of your product, tailored to their use case, without waiting for a sales call. Building this one keeps me up. In a good way, mostly.

Built for Teams That Move Fast

RUBL is for startups and growth-stage companies where every deal matters and nobody has time for admin work. The platform runs on AI agents that handle the routine so the team can focus on closing — at least, that's the idea, and so far it's holding.

What's Next

We're onboarding our first cohort of teams. If your sales stack is currently held together by Zapier and hope, RUBL might be worth a look. No promises. Plenty of effort.


Request early access at rubl.in.

#rubl#product-launch#sales#automation
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